Work Experience

#1. Work Title: Marketing PMO Professional

Company: Vindicia, An Amdocs Company

Duration: October, 2020 - Present

The PMO Professional in Digital Marketing provides governance over one or more program office areas in the account/ program/ streams. This role is responsible for program/stream management areas such as planning, providing status reports that enable predictability and transparency, reporting on deviations, monitoring, control, and risk management. The PMO Professional is also responsible for early notifications, raising flags and on time, and suggesting mitigations.

Roles and responsibilities:

1. This position gives complete ownership of the company website properties.
2. This post holds responsibility for planning, maintaining, designing, implementing company websites.
3. Ensure website functionality and perform updates for website architecture, search engine optimization, and user experience.
4. Monitor, assess, and report on website performance, analytics, and SEO.
5. Manage online present and branding of the company including websites, public profiles, and page across the internet.
6. Develop content and SEO strategy aligned with short-term and long-term marketing targets.
7. Collaborate with product, marketing, and sales teams to plan and develop site content, style, and layout.
8. Manage online marketing projects ranging from SEO to social media marketing.
9. Manage company CMS, collaborating with developers and editors to ensure it's meeting the needs of Amdocs.
10. Conduct web audits to identify gaps and redundancies in the site, server, hosting and fix them to improve website performance and ensure site health.
11. Analyze analytics data to learn how users interact with the company site and implement effective strategies to increase site traffic.
12. Ensure compliance with the law it includes copyright, GDPR, data protection, website cookie management, cookie policy, privacy and legal, 1st and 3rd party scripts management.
13. Stay up to date with developments and generate new ideas to draw the audience’s attention.

#2. Assistant Manager in Digital Marketing

Company: Wipro Limited

Duration: April, 2015 - October, 2020 | 5 Year's 6 Months

Worked on Adobe Experience Manager (AEM) formally-CQ5 (Digital Web Publishing) with biggest Multi-Vendor Digital Publishing Group. Adobe Experience Manager (AEM), is a comprehensive content management platform solution for building websites, mobile apps and forms - making it easy to manage your marketing content and assets. Developing custom web pages, user interface, responsive web development, Modifying webpages which are already live etc. Integrate data from various back-end services and databases, gather and refine specifications and requirements based on technical needs. Be responsible for maintaining, expanding, and scaling our web sites.

Role Description:

Design, develop, debug, test and maintain websites and applications using Adobe Experience Manager (AEM) —

1. Manage daily deliverables and lead a team of Web Content Specialists and Web Authors in creating and updating content on a timely basis.
2. Work with Marketing and IT function of Clients and Stakeholders to provide guidance and direction for the website activities of the public-facing website.
3. Ensure all releases with publishing go-live dates are executed flawlessly.
4. Be responsible for updating Product Catalog website and Create / manage new project in catalog in support of product launches.
5. Create and execute workable project plans throughout their lifecycle. Plans include tasks, milestones, dependencies, work-effort, duration and resource-allocation across functional teams.
6. Gather scope, copywriting, graphics, and other collateral required to create, modify content for Stakeholders on the public-facing website.
7. Work with Publishing Team to edit content, publish content, provide timelines back to Stakeholders, and follow-up with both.
8. Drive task assignment and negotiate priority and delivery dates with Stakeholders.
9. Communicate page design, comps, content requirements, and assets to Publishing Team, Stakeholders, Web Authors, and Web Content Specialists.
10. Work in collaboration with brand and content managers, and stakeholders to develop pages and ensure consistency in branding and messaging.
11. Work with web content management system workflows to oversee content expiration notifications and content approvals for web pages including the development of new pages and the creation of new sites to incorporate and assist with marketing initiatives.
12. Prioritize content publishing in accordance with multi-channel editorial calendar as per marketing campaign schedules.
13. Work with agencies, partners, and internal stakeholders, including brand managers, channel managers, communications teams, designers, and technical specialists, to determine site requirements and plans of action for site rebuilds, site launches and a host of interactive campaigns.
14. Work with team members to estimates timelines, define project plans and delegate tasks.
15. Leading daily scrum call with team members which are located worldwide.
16. Managing queue of tickets, analysis/validation of tickets and assign for production according to bandwidth and priority.
17. Ensuring health of queue and SLA management.
18. Primary SME of the project and expertise on different processes /segment of the project, provide training for all new joiners.
19. Function as backup for the manager/operations Lead and handling all managers responsibility in absent of manager.
20. People management, project management, Managing product launches, conflict management, negotiation with customer on project/request timeline.
21. Be responsible for Product launches on schedule time in more than 30 languages and countries.
22. Collaborate with other development team distributed across US, LAR, EMEA, PRC and APJ.
23. Strong experience on AEM templates, blades and components, global elements, form and form integration with various backend services, end content life cycle, web content management, translation of pages, roll-out of pages, SLA management.
24. Diagnose and solve technical problems related to AEM content management such as search result accuracy, dynamic content pulling, dynamic content linking, formatting, image scaling, internationalization, and personalization, image renditions, Akamai and Dispatcher, Dynamic content into AEM, AEM tagging, AEM search engine optimization.
25. To solve the issues from various server environment such as- CQ author environment, staging environment- Dispatcher, live environment-Akamai.

#3. Work Title: Web Designer and Developer

Company: Axenic Technology Pvt. Ltd. Pune

Duration: October, 2013 - February, 2015

Worked on multiple projects as a Designer and developer, these projects includes static and dynamic websites, Web applications, Ecommerce websites, Mobile application.

Roles and responsibilities:

1. Responsible for the design, layout, and coding of a website.
2. Create website layout/user interfaces by using standard HTML/CSS practices.
3. Integrating data from various back-end services and databases.
4. Gather and refine specifications and requirements based on technical needs.
5. Create and maintain software documentation.
6. Be responsible for maintaining, expanding, and scaling websites for multiple clients.
7. Stay plugged into emerging technologies/industry trends and apply them into operations and activities.
8. Cooperate with web designers to match visual design intent.
9. Designing visual imagery for websites and ensuring that they are in line with branding for clients.
10. Working with different content management systems including WordPress, Drupal, Joomla, Magento, Sitecore, Wix, etc.